Roadside Chat - What drives you to get home safely?

Whatdrivesyoufeb24There is something waiting at the end of every trip. Whether that’s connecting with family, friends, or pets; attending an event; or just the chance to be alone and unwind, we all have something that drives us to get home safely. 

You may have noticed ads on TV or radio or graphics popping up online or in your social media feeds asking “What Drives You”. The Iowa DOT, with the support of our other safety partners, started this traffic safety campaign back in December to replace the Zero Fatalities public education campaign that had been in place for several years.

Last year we held focus groups around Iowa to get a feel for what messages might make you think twice about unsafe driving. The new campaign is based on your responses and on research that shows that messaging focusing on loved ones resonates more with Iowans and may have a greater impact on changing unsafe driving behaviors.

Please join us in making Iowa’s roads safer for everyone and connect with us on:

Thank you for buckling up, slowing down, paying attention, and wearing your seat belt every time you are behind the wheel. It makes a difference for all of us.

So far this year in Iowa, 43 people have been killed in traffic crashes. That’s an increase of eight since last Friday. In Iowa in 2022, there were 338 traffic-related deaths. To see statistics published daily by the Office of Driver Services, go to the daily fatality report at

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