Transportation Matters in Iowa | Blog

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Message Monday - Unforgettable, that's what you are


10-14 unforgettableGone but not forgotten. The 255 mothers, fathers, sisters, brothers, and friends who have died in Iowa traffic crashes this year will continue to live daily in the memories of their loved ones.

Some of these lost loved ones made decisions behind the wheel that ultimately cost them their life. But many others were simply caught in the aftermath of someone else’s bad decisions. National research shows that 94 percent of all traffic fatalities occur because someone made one or more bad choices. Driving while under the influence of drugs or alcohol, allowing yourself to become distracted when you’re behind the wheel, driving when you’re tired, speeding, and not wearing your seat belt are all major contributing factors to traffic deaths.

There are five simple things you can do to help prevent deaths or serious injuries on the highway:

  • Drive sober
  • Pay attention
  • Be alert
  • Chill out
  • Buckle up

Unforgettable… that’s what you are…

For 2019, there have been 255 fatalities reported. That’s an increase of six since last Monday. The 2018 fatality count stands at 319. This is subject to change as law enforcement reports are completed. To see statistics published daily by the Bureau of Driver & Identification Services, go to the daily fatality report at

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Iowa highway in the evening