Message Monday - Don't you forget about me as you drive on by

3-26 message mondayIt’s a sad fact that most of us have been touched in one way or another by someone who has died in a crash. This type of tragedy should be a rarity. But unfortunately, between 2013 and 2017, the average number of people killed on Iowa highways each year is 338.

That’s one person almost every day.

Why do we find these tragedies acceptable? There is something you can do. Take a good look at your own actions behind the wheel. If every driver would simply do these five things, together, we could practically eliminate traffic deaths:

  1. Buckle up
  2. Slow down
  3. Pay attention
  4. Stay alert
  5. Drive sober

Like tears for those we’ve lost, “Rain keeps falling, rain keeps falling, down, down, down, down”…

For 2018, there have been 59 fatalities reported. That’s an increase of four since last Monday. To see statistics published daily by the Office of Driver Services, go to the daily fatality report at

Hi John - since Zero Fatalities is a program supported by state and federal funds, we would not be allowed to sell t-shirts. That said, we just finished a promotion with a group of radio stations that gave away t-shirts that they produced. FYI - we do attend several events every year where we give away small items with the Zero Fatalities messages with the same intent as the t-shirt idea you mentioned. Thanks!

Has the "Zero Fatalities" committee ever thought about maybe selling t-shirt to promote the "ZERO Fatalities, A Goal We Can All Live With" to the DOT workers or even the public. Maybe have the five steps on the back of the shirts or some thing like that. I think the more we get the information out to the public the more people might pay attention to their driving, just a thought. I would be more that willing to buy a t-shirt like this and wear it to get the information out. Thanks for your time and have a great day.

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